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Institute for Social Network Analysis of the Economy
Social networks are so much a part of life that we don't even notice
them. They are like language, something we use to do other things, or
like a pen that we use to write but don't think about as long as it works.
These networks both provide us resources and information and bind us in
webs of obligation and judgment.
This class provides an introduction to Social Network Analysis by
analyzing the personal social networks. Knowing ones personal social
networks can lead to greater success in many areas, and understanding
Social Network Analysis is a valuable skill (class outline below).
Don Steiny is a founder of the Institute for Social Network Analysis
of the Economy and several for profit businesses. He is a member of
the Silicon Valley Network Analysis Project and a frequent speaker on
social networks. He has developed and taught for UC Santa Cruz, San
Jose State University, and UC Berkeley, University of Oulu, Finland and in industry for Sun, HP,
Bell Laboratories and other organizations all over the world.
Course Content
- This course introduces network terminology and concepts, analyzes your
network, and makes suggestions on how to modify your networks for success.
The concepts apply to continued learning in social network theory and
practice. It gives a road map, the big picture and an introduction to
some of the specific terms and concepts.
Introduction to Social Networks
Social Networks
- strength of weak ties
- small worlds
- network structure
- paths
- clusters
- bridges
- betweenness
- centrality - prestige
- network visualization (Pajek/UCINet)
- personal network (exercise)
- network effects
- embeddedness/constraint
- brokering
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